Forthing x Cui Yongxi: From Courtside Passion to Global Innovation

2025 NBA Finals: Commentator MVP Cui Yongxi and Forthing Invite You to Pursue Passion Without Limits

Under the spotlight in the Tencent Sports studio, Cui Yongxi appeared in a sharp suit, delivering precise tactical insights during the 2025 NBA Finals. When Haliburton of the Pacers made the game-winning shot, he couldn't hold back a cheer—like a true fan. This moment marked a powerful return to the global basketball stage for Forthing’s global brand ambassador, this time in a new role.

From the basketball court to the announcer’s seat, from rehabilitation centers to the world stage, EVery step ofCui Yongxi’s journey mirrors Forthing’s DNA: boldness, determination, and the pursuit of excellence.

Professional Excellence Unites Sports and Smart Manufacturing

As one of the pioneers among Chinese basketball players entering the NBA, Cui Yongxi’s career has always been defined by breakthroughs and professionalism. Transitioning from the CBA to the NBA, he exemplified elite athleticism and an unyielding spirit, showcasing the strength and potential of Chinese athletes on a global stage.

That same relentless drive reflects the 70-year journey of Dongfeng Liuzhou Motor.Forthing, as the flagship of Dongfeng’s transformation toward new energy, represents more than heritage—it redefines green mobility with military-grade quality standards and cutting-edge innovation.

Whether it’s precision on the court or precision in engineering, greatness stems from a commitment to professional excellence. This shared spirit creates a natural synergy between elite sports and intelligent manufacturing—fueling a new chapter for Chinese brands globally.

A Journey of Comeback and Courage

In December 2024, the Brooklyn Nets announced that Cui Yongxi would miss the rest of the season due to a torn ACL. With recovery timelines often stretching a year and a high risk of recurrence, the road ahead was daunting.

In the documentary "Beyond the Mamba," viewers saw the raw intensity of his recovery: post-surgery immobility, constant painkillers, and moments of silent endurance. Wearing Kobe’s No. 8 jersey, Cui turned "Mamba Mentality" into fuel for every painful step. When asked if sacrificing a ligament for 87 days in the NBA was worth it, his reply was resolute: “Absolutely. No hesitation.”

By June 2025, while still in rehab training in the U.S., Cui Yongxi was invited as a guest commentator at the NBA Finals. His sharp analysis blended seamlessly with the genuine joy of a lifelong fan. “That Haliburton buzzerbeater gave me goosebumps. In the fourth quarter, I felt like a kid again, just yelling at the screen,” he shared online.

This balance of expertise and emotion is exactly what Forthing pursues in its vehicle craftsmanship: passion, precision, and purpose.

Global Power, Driven by Professionalism

In his recovery diary, Cui recounts unforgettable milestones—standing on crutches for the first time, glimpsing surgical scars, and finally surpassing 100° knee flexion. “This isn’t a cruel joke from fate,” he wrote, “but the path to greatness.”

This spirit reflects Forthing’s own global journey. In sports, Cui Yongxi represents Team China on the NBA stage. In mobility, Forthing represents Chinese 'carmaking national team', transforming from a follower to a global leader.

At the Boao Forum for Asia, the Forthing V9 MPV seamlessly transported global dignitaries with its whisperquiet ride and zeroemissions technology. Dubbed “The Smart Luxury FirstClass Cabin,” its secondrow aviation seats and 1,300 km hybrid range made crossborder travel effortless. At the 2024 Diplomatic Envoys’ Cultural Carnival in China, the V9 and S7 models earned high praise from over 30 ambassadors and spouses—a milestone for Chinese automotive exports.

With 200+ distributors across 80+ countries on 6 continents, and through KD assembly partnerships and the Belt and Road Initiative, Forthing is rapidly establishing a complete global service ecosystem.

From sports to smart manufacturing, China’s strength on the world stage is built on one shared foundation: professional excellence.

Passion Has No Limits — Forthing Drives You to Your Next “Finals”

As Cui Yongxi’s voice echoed through the NBA Finals arena, and Forthing vehicles illuminated global cities, a new model of brand-user connection emerged—sports passion meets tech innovation.

At Forthing, our “finals” is not the end goal of building the perfect car—it’s the starting point of exploring the boundaries of passion alongside our users. Powered by Dongfeng’s 5,418 patents, we transform “ultimate safety” and “intelligent leadership” into every customer's confidence to chase what they love.

Just as athletes constantly pursue the next championship, we at Forthing are committed to building cars that inspire you to say:
"Let’s go."

From courtside spirit to seamless commutes.
From precision commentary to intelligent travel.
From Mamba mentality to breakthrough mobility—
Forthing drives your passion forward.